I would hosts many types of engaging events such as live concerts by recording artists and during those nights that the recording artist would perform I would promote the upcoming artist on and off campus. I would use that as a tool to promote not only their talent but that would give the radio station good feedback from those who are outside of the Old Westbury community.
If we had a FM station I personally believe we wouldn’t get too many listeners. In today’s communities, we like to hear things that pertain to us and what we like to do. Not saying OWWR doesn’t meet that standard but it’s always about making some type of connection with your listeners. For example, many people listen to the Wendy Williams show that comes on 107.5 WBLS because there is some type interest that we as her listeners get out of that show. Same should be with OWWR. I think that the station pleases the university administration. I would follow the FCC practices because those who are really serious about making this a career it would give them a heads up of how to do so.